Assassin’s Creed Shadows, slated for release on March 20, 2025, has suffered a significant leak. Gameplay footage and images surfaced online via social media and streaming platforms, a month ahead of its official launch. Removed social media posts and now-deleted listings on a U.S. auction site revealed the leak, with reports indicating multiple copies sold for $100 each. While Twitch streams showcasing the game appeared, they were swiftly taken down. Ubisoft has been contacted for comment by IGN.
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This leak presents a significant challenge for Ubisoft, a publisher already facing difficulties with Assassin’s Creed Shadows. Despite these setbacks, Ubisoft recently reported strong preorder numbers, claiming they are comparable to those of Assassin's Creed Odyssey, the franchise's second most successful title. CEO Yves Guillemot expressed confidence, citing positive early previews praising the narrative, immersive experience, dual protagonist approach, and overall gameplay quality. He commended the development team's dedication to delivering the franchise's most ambitious installment.
The game's release date has been subject to multiple delays, initially planned for November, then shifted to February 14th, and finally settling on March 20th. The success of Assassin’s Creed Shadows is crucial for Ubisoft, given its status as the first full Assassin's Creed game since 2020, its highly anticipated Japan setting, and the company's recent struggles and investor concerns.
The game's promotional period has been marred by controversy, including apologies for inaccuracies in its depiction of Japan, unauthorized use of a historical recreation group's flag, and the removal of a "insensitive" collectible statue by PureArts.