The Battle Cats celebrates 12 years of quirky cat-themed tower defense! Ponos, the developer, is marking this milestone with a new Sengoku-era ad campaign blending art, history, and the game's signature humor.
Ninja cats, fish cats, and even "Gross Cat"—the game's bizarre charm is clearly a winning formula. This latest ad series, created in partnership with R/GA, immerses viewers in the Sengoku period, showcasing tactical gameplay alongside humorous elements like quirky cat food cans. The campaign, titled "The Way of the Cat," is designed to attract both veteran and new players.
“Celebrating 12 years of The Battle Cats, we aim to highlight the game's strategic depth and challenge expectations. Our collaboration with R/GA pays tribute to our roots while introducing new players to the exciting tactical gameplay in a unique way,” states Ponos' COO and Managing Director, Seiichiro Sano.
Need help strategizing? Check out our Battle Cats tier list for ranking your feline fighters!
Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.
