Clash Royale and Michael Bolton? Yes, that Michael Bolton. Supercell’s latest collaboration is arguably their most unexpected yet. The iconic Barbarian has undergone a dramatic transformation, becoming the “Boltarian,” complete with a mullet and handlebar mustache.
This partnership features a new music video for Bolton's hit song, "How Am I Supposed to Live Without You," specifically targeted at lapsed Clash Royale players. The video showcases the Boltarian, and the song will be available on major music streaming platforms.
While there’s currently no announced rewards campaign to incentivize returning players, Supercell is clearly hoping the Boltarian’s vocal talents will be enough to lure them back.
The humorous and surprising nature of this collaboration is undeniable. Following successful partnerships with Erling Haaland (Clash of Clans) and Gordon Ramsay (Hay Day), this Michael Bolton venture, while unexpected, isn't entirely out of character for Supercell.
However, the effectiveness of a parody music video alone in attracting lapsed players remains to be seen. Hopefully, additional in-game promotions or a return campaign will follow to further entice players back.
In the meantime, for those returning to Clash Royale, our regularly updated tier list provides the latest card rankings to help you strategize your gameplay.
