The renowned New York fashion house, Coach, is thrilled to announce its upcoming collaboration with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette. This exciting partnership is a key component of Coach's innovative "Find Your Courage" campaign, set to launch on July 19th. Players can look forward to diving into exclusive themed areas and collecting unique in-game items inspired by Coach's signature style.
As part of the collaboration, Coach will introduce immersive environments themed around their Floral World and Summer World. In Fashion Klossette, players will have the chance to explore a captivating daisy-filled design area. Meanwhile, Fashion Famous 2 will feature a vibrant New York subway-inspired stage surrounded by enchanting pink fields, providing a fresh and engaging backdrop for players to enjoy.
The collaboration also brings a range of new in-game items for players to collect. Engage in the thrilling fashion catwalk-inspired gameplay of these experiences and strut your stuff with both free Coach items and exclusive pieces from the Coach 2024 Spring Collection, available for purchase with in-game currency.
Fashion at Your Fingertips
While it may seem unconventional to showcase high fashion on platforms like Roblox, this move taps into a significant trend. According to Roblox's research, a striking 84% of Gen Z players report that their avatar's style directly influences their real-world fashion choices. This collaboration underscores the growing importance of Roblox as a powerful promotional platform for everything from movies and games to high-end fashion.
If you're not a Roblox enthusiast, there are plenty of other exciting mobile gaming options to explore. Check out our list of the best mobile games of 2024 to find top picks that are definitely worth your time. Alternatively, stay ahead of the curve with our list of the most anticipated mobile games of the year, ensuring you don't miss out on what's coming next in the world of mobile gaming.
