NetEase Games is committed to keeping Marvel Rivals fresh and engaging through regular updates. The development team plans to release updates approximately every six weeks, introducing two new heroes each quarter. This ensures a constant stream of new content to entice players back to the game.
Game director Guangyun Chen revealed in an interview that each season's update is divided into two phases: the first half introduces one hero, and the second half introduces another.
This approach maintains player and audience engagement. Beyond new heroes, Marvel Rivals will also feature updates including new maps, storylines, and objectives. Previously announced characters include Blade (currently unavailable) and Ultron (revealed through leaks), with the recent announcement of the full Fantastic Four team.
According to GameLook, a Chinese publication, the game generated approximately $100 million globally, with a substantial portion originating from the Chinese market. This marks a significant foray into the gaming world for Marvel, a powerhouse in the film industry.
Marvel Rivals successfully filled a void in the hero-shooter genre, following the less-than-positive reception of Square Enix's Avengers. NetEase delivered a high-quality heroic shooter boasting a compelling roster of characters, receiving positive reviews at launch.
