Flexion and EA have teamed up again, bringing EA's mobile game catalog to alternative app stores. This expands accessibility for those who don't use Google Play or the iOS App Store, marking a significant shift in how major publishers view the potential beyond Apple and Google's platforms.
Alternative app stores have gained significant traction this year, especially since Apple was compelled to open its doors to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now partnering with EA to expand the publisher's mobile game library to these alternative platforms.
Until now, the iOS App Store and Google Play have been the dominant forces in mobile game publishing. However, recent legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. This benefits players, as many of these platforms offer substantial incentives to attract users.
The Epic Games Store, with its free game program, serves as a prime example. While Flexion's partners may not offer the same scale of giveaways, they're likely to provide more flexible policies than those enforced by Apple and Google.
The long-term implications are significant. EA, a major player in the gaming industry, is demonstrating a willingness to explore alternative distribution channels. This signals a positive trend for smaller developers and publishers, indicating a more open and competitive mobile gaming market.
While the specific games included in this initiative remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.
