If you're a longtime fan of Sanrio or still have a fondness for Hello Kitty and her adorable crew, there's exciting news. LINE Games, together with their partner Super Awesome, have officially soft-launched a brand-new mobile title called Hello Kitty Friends Match. This fresh addition to the match-3 puzzle genre is now available on Android and iOS platforms.
Where Can You Play Hello Kitty Friends Match?
Currently, the game is live in two regions: the Philippines and Canada. A full global release is scheduled to arrive sometime during the first half of 2025. If your region isn't supported yet, don’t worry—you can still pre-register via the Google Play Store to ensure early access when it becomes available.
Now, we know what you might be thinking—another match-3 puzzle game? But rest assured, Hello Kitty Friends Match introduces several unique twists that set it apart from the usual offerings.
One standout feature is that the game runs in landscape mode, which is a breath of fresh air compared to the standard vertical layout. The larger icon size also enhances gameplay, making it easier on the eyes and reducing screen fatigue—perfect for long play sessions.
Welcome to Dreamland
The game kicks off in a whimsical world known as Dreamland. Here, you’ll reunite with beloved characters like Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and more. Together, you’ll embark on a charming mission to gather magical star power to restore their beloved homeland.
It’s a gentle blend of lighthearted storytelling and engaging puzzles, wrapped into an adventure that feels both nostalgic and new.
Collect Your Friends & Customize Looks
Beyond matching tiles, the game features a collectible element. Players can unlock and gather up to 10 different Sanrio characters, each with their own personality and charm. Additionally, there are over 100 costumes to discover and equip, some of which are exclusive pre-registration rewards for those outside the current soft-launch regions.
This marks LINE Games’ first major mobile launch of the year. Whether you're looking for a relaxing puzzle experience or want to relive childhood memories with iconic characters, Hello Kitty Friends Match is definitely worth checking out. Pre-register today or download directly from the Google Play Store if you're in a supported region.
And before you go, make sure to catch our next update on Azur Promilia, the upcoming title from Manjuu Network—the creative force behind Azur Lane. Their latest trailer promises exciting adventures ahead with the theme “Set Sail Towards the Blue Beyond.”