Make Green Tuesday Moves (MGTM) is partnering with numerous game developers, including Sybo (Subway Surfers) and Niantic (Peridot), to combat climate change. This month's initiative features David Hasselhoff as its star, offering players Hoff-themed in-game items in participating titles. Purchasing these items directly contributes to MGTM's efforts.
The initiative encompasses a variety of game genres, with prominent studios contributing exclusive content, such as cosmetics, or direct donations. MGTM is an arm of PlanetPlay, a larger organization collaborating with game studios to support environmental causes. PlanetPlay's strategies include in-game item sales and direct game sales, with proceeds benefiting global charitable initiatives focused on climate action and humanitarian aid.
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How MGTM Works: In-game items and DLC sold to support MGTM directly fund the initiative. For a complete list of participating games and their Hoff-themed collaborations, visit the official MGTM website.
This collaboration showcases the positive impact games can have on significant causes. The success of this Hasselhoff-led campaign will be closely watched. For more gaming options, explore our lists of the best and most anticipated mobile games of 2024.
