When it comes to showcasing their latest vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has chosen a unique route by partnering once again with the popular mobile game, KartRider Rush+. This collaboration brings the innovative Insteroid concept car into the game as a new kart, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.
But the excitement doesn't stop there. Alongside the Insteroid, players can also acquire the new Glitched Hyundai Aura and an EV Charging Connector adorned with the vibrant GOGOGOrange color scheme. To celebrate this collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during this period, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.
It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not hit the production lines anytime soon, its inclusion in KartRider Rush+ serves as an effective promotional tool. Personally, I find the Insteroid to be a more stylish addition than the Cybertruck featured in Fortnite.
If the latest collaboration with Hyundai doesn't entice you to dive into KartRider Rush+, you might want to explore our list of the top five new mobile games to try this week and discover other exciting releases from the past seven days.
