With the upcoming release of Candy Crush Solitaire, King is making a bold move by infusing the charm of their renowned franchise into the classic solo card game, aiming to attract a fresh wave of players. What's particularly noteworthy is their strategic decision to expand beyond the traditional Google Play and iOS App Store, marking their first simultaneous launch on multiple alternative app stores.
King has teamed up with publisher Flexion to roll out Candy Crush Solitaire across five new platforms, including the Samsung Galaxy Store and Huawei AppGallery. This partnership is a testament to Flexion's excitement about collaborating with a major developer like King, who emphasized the significance of this multi-platform launch in their announcement.
This move could signal a significant shift towards recognizing the value of alternative app stores. King, known for their lucrative Bejeweled-inspired match-three games, has historically focused on mainstream app stores. However, their decision to launch simultaneously on these alternative platforms suggests a new strategy to reach a broader audience, tapping into markets that have often been overlooked.
Embracing AlternativesIt's easy to underestimate King's influence in the gaming world. Their games generate revenue that rivals that of small nations, making it surprising that they haven't ventured into alternative app stores sooner. Yet, the simultaneous launch of Candy Crush Solitaire across these platforms indicates that King views them as viable channels for expanding their reach.
This development is a clear sign that major players in the gaming industry are beginning to appreciate the potential of alternative app stores. For those curious about one of these platforms, exploring the Huawei AppGallery awards for 2024 could provide insights into the top releases and the kind of recognition they receive.
