If you've been spending time on YouTube lately, chances are you've come across ads for Dream Games' Royal Match. The adventures of King Robert, filled with endless escapades and near-death experiences, have significantly boosted the popularity of this match-three game. Now, its sequel, Royal Kingdom, is taking a bold new approach with a star-studded celebrity advertising campaign.
While celebrity endorsements are not a novel concept, Dream Games is strategically targeting a broad audience with their latest commercials. For instance, Lebron James is featured reading, cleverly covering his gameplay of Royal Kingdom, while Kevin Hart humorously recruits an entire acting school to take over his roles, freeing up his time to play the game.
Royal Kingdom follows in the footsteps of its predecessor, Royal Match, which was a massive hit for Dream Games. The aim is clear: to attract players beyond the traditional match-three gaming community.
While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they've been steadily carving out their space in the mobile gaming market. Unlike other celebrity collaborations, such as Supercell's Clashamania with the WWE, which focused on a specific niche, Dream Games is casting a much wider net with Royal Kingdom.
From a business perspective, both Royal Kingdom and Royal Match are major successes in Türkiye. Beyond business metrics, the game's wifi-free gameplay and other engaging features have resonated with players globally.
If Royal Kingdom doesn't quite satisfy your gaming appetite, don't despair. We've put together a carefully curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's always a new challenge to stimulate your mind, no matter your level of expertise.
