While Black Friday remains the premier shopping event, numerous seasonal sales now offer comparable savings throughout the year. With retailers constantly creating promotions to attract customers in 2025, excellent deals on technology, gaming gear, and other products are consistently available.
To help maximize your savings, we've compiled the most significant upcoming sales events worth noting in your calendar for strategic shopping in 2025 and beyond.
1. Valentine's Day Sales (Now–February 14)

While not traditionally a major shopping event, Valentine's Day triggers discounts on popular gift items throughout early February. Expect price cuts on smartwatches, jewelry, LEGO sets, video games, and book collections - often providing the year's first significant markdowns.
Current Featured Deals:
LEGO Botanicals Orchid $49.99 (Save 20%) $39.99 at Amazon
LEGO Icons Flower Bouquet $59.99 (Save 20%) $47.99 at Amazon
LEGO Botanicals Pretty Pink Bouquet $59.99 at Amazon
LEGO Botanicals Wildflower Bouquet $59.99 (Save 20%) $47.96 at Amazon
2. Presidents' Day Sales (February 13–17)
This federal holiday weekend sparks discounts on mattresses, clothing, computers and electronics, with many retailers launching promotions early in the preceding week.
3. Tax Day Sales (April 15)
Retailers capitalize on tax season with discounts targeting consumers anticipating refunds, offering notable savings on electronics, home entertainment systems and LEGO collections.
4. Star Wars Day Sales (May 4)
Celebrating "May the Fourth" means deals on Star Wars merchandise including LEGO sets, collectibles, games and movie collections for franchise fans.
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15. New Year's Sales (December 26–January 1)
The year concludes with post-holiday clearance events, featuring excellent discounts on older tech models as retailers prepare for new product releases following CES in January.
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