HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high set at launch in July 2024.
AppMagic data reveals Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), alongside enhanced game mechanics, new areas, and game modes. The Hoshimi Miyabi character banner was a significant driver of this revenue surge.
Remarkably, the 1.4 update maintained player engagement far beyond typical post-update trends. While spending usually declines sharply within a week, Zenless Zone Zero sustained daily revenue exceeding $1 million for over 11 consecutive days, and remained above $500,000 even after two weeks.
While a significant achievement, Zenless Zone Zero's revenue still trails HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
