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Sales Diary - FMCG - CPG

Sales Diary - FMCG - CPG

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Application Description

SalesDiary: AI-Powered Sales Force Automation (SFA) for Enhanced Field Operations

SalesDiary is a cutting-edge, AI-driven mobile SFA system designed to optimize field operations and significantly boost business efficiency. This proven solution increases field force productivity by at least 30%, saving businesses at least 60% of the time spent on daily and monthly route planning and coordination. In just three months, clients have reported a remarkable 50% revenue increase. The integrated Business Intelligence (BI) tools provide crucial market insights and facilitate precise product positioning. SalesDiary has enabled leading brands to expand their geographical reach fivefold within a year.

SalesDiary's built-in Distributor Management System (DMS) streamlines order delivery, inventory management, payments, and outstanding balances within a single mobile application. This DMS has led to a 60% improvement in order fulfillment rates and a 45% reduction in payment delays.

Leveraging historical data, SalesDiary provides accurate sales forecasting and intelligent machine learning (ML) recommendations to optimize inventory, minimizing carrying costs by at least 20%. Furthermore, it has proven effective in reducing out-of-stock situations, a common FMCG industry challenge (typically around 8%), to an average of 5% within six months of implementation.

Real-time management of catalogs, schemes, and merchandising is also a core feature.

Key Features and Modules:

  • Beat Planning: Optimized daily/monthly route planning for field sales/marketing teams, ensuring efficient store visits based on company priorities.

  • Real-time Retailer Information: Access critical retailer data at the point of need.

  • Offline/Online Functionality: Seamless data synchronization ensures consistent access.

  • Collaborative Tools: Enables team sharing of activities, calendars, and workflow data.

  • Comprehensive Product Information: Up-to-date e-catalog access.

  • Advanced Analytics: Route history sales analysis, GIS-based tracking, and market intelligence tools for continuous optimization.

  • Workflow Automation: Streamlined approvals and automated workflows.

  • Big Data Analysis: Leveraging historical data for informed decision-making.

SalesDiary offers a comprehensive suite of modules, including secondary sales management, distributor management systems, attendance tracking, route optimization, targeted scheme management, payment reconciliation, complaint management, and much more (see full list in original text). The system also features real-time dashboards, alerts, and robust reporting capabilities. Integration with APIs and mobile POS systems further enhances functionality.

Learn more at: http://www.salesdiary.in

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