Sony Wants to Buy Kadokawa and Their Employees Are Thrilled

Sony's Proposed Acquisition of Kadokawa: Employee Enthusiasm Despite Potential Loss of Independence

Sony's confirmed bid to acquire Japanese conglomerate Kadokawa has been met with surprising enthusiasm from Kadokawa employees, despite the potential loss of the company's independence. While negotiations are ongoing, the reaction highlights underlying issues within Kadokawa and a perceived benefit from Sony's involvement.

A Strategic Move for Sony, Potentially Less So for Kadokawa

Economic analyst Takahiro Suzuki, in an interview with Weekly Bunshun, suggests the acquisition is more advantageous for Sony. Sony's shift towards the entertainment sector necessitates a stronger IP portfolio, a weakness Kadokawa excels in. Kadokawa boasts a wealth of successful IPs across anime, manga, and gaming, including titles like Oshi no Ko, Dungeon Meshi, and Elden Ring. However, this acquisition would place Kadokawa under Sony's direct control, potentially limiting its creative freedom. As noted by Automaton West, this could lead to increased scrutiny and less autonomy in publishing decisions.

Kadokawa Employees Welcome the Change

Despite the potential drawbacks, Weekly Bunshun reports a positive employee sentiment towards the acquisition. Many interviewed expressed a lack of objection, even welcoming Sony's involvement. This optimism stems largely from dissatisfaction with the current Natsuno administration.

A veteran employee cited the Natsuno administration's inadequate response to a June cyberattack by the BlackSuit hacking group as a key factor. This attack resulted in the theft of over 1.5 terabytes of data, including sensitive employee information. The perceived lack of leadership during this crisis has fueled employee discontent, leading many to believe a change in leadership under Sony's ownership would be beneficial. The prevalent feeling among employees seems to be: "Why not Sony?"

The acquisition remains under negotiation, but the enthusiastic employee response offers a unique perspective on the potential benefits and drawbacks of this significant industry merger.