Home News Microsoft Activision Aims to Make AA Games of AAA IPs

Microsoft Activision Aims to Make AA Games of AAA IPs

Author : Dylan Update:Jan 05,2025

Microsoft and Activision Team Up for Smaller-Scale Games

Microsoft Activision Aims to Make AA Games of AAA IPsA new team within Blizzard, comprised largely of King employees, is focused on developing AA titles based on established franchises. This initiative aims to leverage Activision Blizzard's vast IP library in a more cost-effective manner. Read on to discover more about this strategic move and its potential impact.

King's Mobile Expertise Fuels Blizzard's New Direction

Microsoft Activision Aims to Make AA Games of AAA IPsFollowing Microsoft's acquisition of Activision Blizzard, a new development team has been formed, primarily staffed by personnel from King, the mobile gaming giant known for titles like Candy Crush. This suggests a focus on developing mobile AA games based on existing Blizzard franchises.

King’s prior experience with IP adaptations, such as the now-discontinued Crash Bandicoot: On the Run! and the still-unreleased Call of Duty mobile game (separate from the existing Call of Duty: Mobile), highlights their potential in this new venture. However, the exact nature of these new projects remains undisclosed.

Microsoft's Mobile Strategy Takes Center Stage

Microsoft Activision Aims to Make AA Games of AAA IPsMicrosoft's acquisition of Activision Blizzard was, in large part, driven by a desire to expand its mobile gaming capabilities, as highlighted by Phil Spencer, CEO of Microsoft Gaming, at Gamescom 2023 and CCXP 2023. He emphasized the importance of the mobile market as the largest gaming platform globally.

This push into mobile includes the development of a competing mobile app store, aiming to challenge Apple and Google's dominance. While timelines remain vague, Spencer hinted at a launch sooner than expected.

Exploring New Development Models in the Face of Rising AAA Costs

Microsoft Activision Aims to Make AA Games of AAA IPsThe rising costs of AAA game development have prompted Microsoft to explore alternative approaches. The new team represents an experiment in leveraging smaller, more agile teams within the larger organization to create high-quality games at a lower cost.

Speculation regarding potential projects centers on mobile adaptations of existing franchises. Imagine mobile versions of World of Warcraft (similar to League of Legends: Wild Rift) or a mobile Overwatch experience comparable to Apex Legends Mobile. The possibilities are numerous, and the gaming community eagerly awaits further announcements.

Trending Games More +
0.3 / 1230.00M
0.8.0 / 94.00M
2.2.1 / 1224.00M
Latest Games More +
Puzzle | 34.78M
Dive into the captivating universe of Color Hoop Sort - Color Sort, the premier color sort puzzle game designed to challenge your sorting prowess and puzzle-solving skills. Boasting over 5000 levels, including hidden and special challenges, this game promises endless hours of entertainment. Whether
Strategy | 59.0 MB
Get ready to rev up your engines with the latest update to the Moto Bike Racing Simulator Game! The Motocross Racing Bike Simulator is now ready for you to dive into and start your journey as a mad skills master. Experience the thrill of performing motocross bike stunts on off-road jumping tracks. O
Simulation | 104.20M
Experience the thrill of the police force with the exciting and action-packed Police Quest! Game! Dive into the realistic world of law enforcement and take on a variety of mini-games that will challenge your tactical response skills. From defusing bombs to high-speed police racing, this game offers
Casual | 165.9 MB
Embark on an exciting journey across the globe with Hamstar, a game that combines platforming elements with a vast open world to explore. As you travel, you'll have the opportunity to collect cookies and discover various islands, each brimming with unique challenges and secrets waiting to be uncover
Action | 163.7 MB
Embark on an epic adventure and explore the vast world as you catch a diverse array of monsters! Each creature you encounter can be added to your team, enhancing your strategy and boosting your chances of success. Build the ultimate team by capturing these unique monsters and train them to become fo
Casual | 99.20M
Step into the enigmatic world of *Sinners*, a Japanese-style visual novel that promises an immersive and captivating experience like no other. Forget the sprawling landscapes of open-world games; *Sinners* offers a tightly woven narrative journey that grips you from start to finish. Every decision y
Topics More +
Feb 26,2025 A total of 10
More
Jan 01,2025 A total of 10
More
Jan 02,2025 A total of 10
More