Home News Microsoft Activision Aims to Make AA Games of AAA IPs

Microsoft Activision Aims to Make AA Games of AAA IPs

Author : Dylan Update:Jan 05,2025

Microsoft and Activision Team Up for Smaller-Scale Games

Microsoft Activision Aims to Make AA Games of AAA IPsA new team within Blizzard, comprised largely of King employees, is focused on developing AA titles based on established franchises. This initiative aims to leverage Activision Blizzard's vast IP library in a more cost-effective manner. Read on to discover more about this strategic move and its potential impact.

King's Mobile Expertise Fuels Blizzard's New Direction

Microsoft Activision Aims to Make AA Games of AAA IPsFollowing Microsoft's acquisition of Activision Blizzard, a new development team has been formed, primarily staffed by personnel from King, the mobile gaming giant known for titles like Candy Crush. This suggests a focus on developing mobile AA games based on existing Blizzard franchises.

King’s prior experience with IP adaptations, such as the now-discontinued Crash Bandicoot: On the Run! and the still-unreleased Call of Duty mobile game (separate from the existing Call of Duty: Mobile), highlights their potential in this new venture. However, the exact nature of these new projects remains undisclosed.

Microsoft's Mobile Strategy Takes Center Stage

Microsoft Activision Aims to Make AA Games of AAA IPsMicrosoft's acquisition of Activision Blizzard was, in large part, driven by a desire to expand its mobile gaming capabilities, as highlighted by Phil Spencer, CEO of Microsoft Gaming, at Gamescom 2023 and CCXP 2023. He emphasized the importance of the mobile market as the largest gaming platform globally.

This push into mobile includes the development of a competing mobile app store, aiming to challenge Apple and Google's dominance. While timelines remain vague, Spencer hinted at a launch sooner than expected.

Exploring New Development Models in the Face of Rising AAA Costs

Microsoft Activision Aims to Make AA Games of AAA IPsThe rising costs of AAA game development have prompted Microsoft to explore alternative approaches. The new team represents an experiment in leveraging smaller, more agile teams within the larger organization to create high-quality games at a lower cost.

Speculation regarding potential projects centers on mobile adaptations of existing franchises. Imagine mobile versions of World of Warcraft (similar to League of Legends: Wild Rift) or a mobile Overwatch experience comparable to Apex Legends Mobile. The possibilities are numerous, and the gaming community eagerly awaits further announcements.

Trending Games More +
0.3 / 1230.00M
0.8.0 / 94.00M
2.2.1 / 1224.00M
Latest Games More +
Role Playing | 183.1 MB
Dive into the epic saga of "Devour the God, All Shall Be Yours!" - a tale of a human who dared to consume a deity. Experience the thrill of "Horizon Walker," a turn-based RPG that boasts a unique storyline and captivating graphics. Join forces with stunning characters from beyond the dimensions and
Action | 65.9 MB
Get ready for an adrenaline-pumping experience with *Launch Fake Missiles at Real People*! This thrilling mobile game will have you jumping out of your seat and literally running for safety. Engage in real-time battles and bomb players anywhere in the world. Choose from your arsenal of missiles—fast
Puzzle | 4.90M
Are you a film aficionado looking to test your knowledge of movies and actors? Dive into the world of cinematic trivia with the engaging and challenging MovieCross app. This innovative app combines the thrill of solving crossword puzzles with the excitement of movie trivia, offering a fresh and enga
Action | 509.1 KB
If you're looking to relive the glory days of the Game Boy Advance on your Android device, Gameboid, also known as GBAoid, is your go-to emulator. Why? It's simple: not only does it let you dive into the vast library of Nintendo's Game Boy Advance games, but it's also completely free. One of the sta
Action | 128.57M
If you're a fan of Bowmasters, prepare to elevate your gaming experience with the latest Ultimate Bowmasters APK. This new release brings an array of exciting updates, including new game modes, refreshed characters, enhanced visual effects, and multiple innovative ways to ramp up the fun and chaos.
Puzzle | 38.6 MB
Welcome to Muse One - Match Girls! This is the most classic online game designed to enhance your brain and connection skills! Dive into a world filled with various intriguing blocks, including adorable animals, delicious food, and mesmerizing planets, among others. Unlock a multitude of exquisite pi
Topics More +
Feb 26,2025 A total of 10
More
Jan 01,2025 A total of 10
More
Jan 02,2025 A total of 10
More