Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. This performance is particularly strong in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million in its initial 30 days back in 2016. Furthermore, Squad Busters' install numbers have significantly declined since its peak of 30 million in the first week, falling below five million by the end of the month. Spending has also been consistently decreasing since launch.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent investment, raise questions about potential market saturation. For context, Honkai Star Rail achieved a staggering $190 million in its first month, highlighting the significant gap in performance.
While Squad Busters is a well-made game, its similarity to Supercell's existing titles might indicate player fatigue with the developer's established formula. Only time will tell if Squad Busters can overcome this hurdle and achieve long-term success.
To explore other top-performing mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! You can also discover highly anticipated upcoming releases on our list of the most anticipated mobile games of the year.
