Take-Two Interactive CEO Strauss Zelnick recently discussed the company's multi-platform release strategy, specifically addressing Grand Theft Auto VI. Zelnick confirmed that delaying GTA 6's PC version will cost the company approximately 40% of potential revenue - the typical earnings from PC game sales. Despite this financial impact, Take-Two remains committed to its staggered release approach.
The GTA franchise has historically followed this pattern, with PC versions launching later than console counterparts - partially influenced by Rockstar's complicated history with PC modding communities. Console sales trends for PlayStation 5 and Xbox Series haven't affected this strategic decision, confirming GTA 6 will maintain tradition.
If GTA 6 maintains its anticipated fall 2025 launch window, PC gamers will likely wait until 2026 for their version. The upcoming installment carries significant industry expectations beyond Take-Two's balance sheet. GTA 6's debut trailer shattered multiple YouTube records, and analysts predict it may pioneer premium pricing beyond the psychological $100 barrier - potentially reshaping pricing models across the gaming industry.
